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Blockbuster brand research
http://www.guardian.co.uk/film/filmblog/2010/feb/25/blockbusters-independent-retailers-dvd Independent rental outlets say they are suffering because Blockbuster has secured paid-for exclusives with...
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Brand Research
http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/ Brand = promise Brand = specific combination of logo, words, type font, design, colors, personality, price, service, etc....
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How to do a successful rebrand – with examples
http://www.hingemarketing.com/library/article/elements_of_a_successful_brand_1_positioning# Elements of a Successful Brand 1: Positioning All successful brands have something fundamental, an idea or...
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